Bonnie M. Walters, owner of BMW Marketing Consultants, brings a rare mix of experience and expertise to her business. With over 25 years of sales and marketing experience, she finds herself on the cutting edge of her profession. When asked to develop a marketing program for a client, she is able to tie marketing and sales together in a way that helps the business succeed and insures a better return on their advertising investment.
When most people think of marketing, they expect it to be about advertising and public relations. Media buying and planning, website development and even branding are other important aspects of the field. But today’s marketing experts must be familiar with so much more. Understanding everything from customer service and call center management to interactive media sales and order fulfillment may also be needed, depending on the product or service.